Earlier this week, an editor for Canada’s Flare Magazine named Lisa Tant broke embargo and leaked a photo of Lady Gaga’s first perfume. Tant’s blurry, unflattering Twitter photo was soon deleted but it had already spread.
In reaction to Tant, Gaga relesed her own Instagram photos of her bottle Wednesday with the caption: “Looks like photos of my perfume are being leaked. Oh fashion editors I could just crinkle my hands at you!” Along with its ingredients: ”Here’s what it smells like!” where the back of the box says: “tears of belladonna, crushed heart of tiger orchidea, a black veil of incense, the combinative essences of saffron and honeydrops, pulverized apricots” (back in January, Gaga said this would smell like “blood and semen” seems not).
And today, her people released a promotional photo and press release for this “fantastic innovation of patent-pending fluid technology… Lady Gaga Fame is the first ever black eau de parfum that sprays clear and becomes invisible once airborne.”
The innovations in Lady Gaga Fame go beyond the black-to-clear fluid: The olfactory structure itself is also very rare for the fragrance industry.
Traditionally, perfumes have a pyramidal structure; a hierarchy of sorts with top, middle and base notes. This fragrance, on the other hand, has a unique structure called the “push-pull” technology, where the ingredients interact together to highlight different olfactive aspects of each note at the same time, without any hierarchy. All of the notes were crated [sic] to work together harmoniously thanks to the complimentary properties of each ingredient, which allow for a true metamorphosis of the scent when worn on skin.
The scent is built around three main accords: dark, sensual, and light. The dark accord was inspired by Belladonna, the deadly nightshade possessed by haunted beauties since the 18th century. From this darkness, the fragrance evolves to a sensual accord of opulence, a fusion of dripping honey, saffron, and apricot nectar.
And, lastly, the light accord whispers magnificence. The rich floral layer of crushed tiger orchid & jasmine sambac embodies timeless beauty. The accords work together to create a fragrance of floral and fruity elements, with the star ingredient inspired by Belladonna leveling out the whole fragrance and giving Lady Gaga Fame its signature as a scent. – via Lady Gaga’s Official Site.