Jessica Alba covers Self Magazine September 2012 with whom the 31-year-old talks about staying in shape postpartum after two children and why she started The Honest Company after finding it hard to procure eco-friendly products that were really safe to put on her children.
On her workout routine: ”Bubble butts, like my dad and I have, run in my family! To tone up, I do jump lunges and squat jumps. They make me want to vomit, but they’re the best for getting my legs in shape.”
On why she started The Honest Company: “I found my daughter Honor sitting in her crib, eating these tiny beads from the inside of her diaper. They were all over her face. It was a moment of terror. Thankfully, Honor was OK, but it was so crazy, and I felt guilty afterward. I worried that I’d poisoned my daughter… and these were eco-diapers! I found ones that seemed safer, but they leaked, so I had to use two at once, and they were already so expensive. The more research I did, the more irritated I got. Most parents don’t have time to do all this research; they need a company with products they can trust. I wanted to create that.”
On going from Hollywood to the business world: ”It’s awesome; it really does feel like this is my third baby. It’s a deep passion of mine and I spend all my time at the office. I think it’s a nice balance to Hollywood because it’s so free and it’s so creative and so much of what you do is in someone else’s hands, essentially and this is something that I could actually control and I could see something from the beginning to the end and there’s something really wonderful and fulfilling about that. Especially when it was so hard to get it going for so long. For it to actually be here and exist is pretty cool.” - via Self Magazine.