Gwyneth Paltrow was bound to end up entrenched in a GOOPY food scandal. It’s an inevitable consequence of her tedious, preachy, sanctimonious, out-of-touch lifestyle tips (the GOOP newsletter tips in themselves are inoffensive, except in the context that she appears to be out of touch with what the peasants can afford nowadays).
Paltrow once claimed she’d “rather die” than let her kids eat Cup-a-Soup, or eat McDonald’s. She compared spraying CHEEZ to smoking crack. She recommended multi-thousand dollar wood-burning pizza ovens. She labelled herself the classic housewife, who’d even let a husband cheat to keep him. She played the perfect mother. Then she informed a lifestyle magazine about the bath in the middle of her bedroom (though she denied being “smug” or “prim”).
Then she inked an odd deal in which she was obliged to shill… and taste… cheap, nasty processed food for a spectacularly tacky, basic brand, SPAR, in which she stars in these ads spotted in Germany (translation for the billboard: ”I’m not a vegetarian, but I love Veggie” and “The vegetarian brand of Spar”).
The person who took the photo of the billboard noted: “In terms of quality, Spar is the equivalent of a convenience store attached to a gas station. You might buy gum there, but you wouldn’t buy Spar-brand gum, or Spar-brand anything for that matter.”
SPAR doesn’t get it: “She lives the idea of SPAR Veggie. Gwyneth credibly embodies today’s modern and health conscious woman, integrating meat-less dishes into her lifestyle, not every day but every now and then.”